Demo Guide
Before You Begin
• Download the AmenaCode App to your device
• Register your device
• Select “Scan Barcode” button
• Scan a demo barcode. Each of these barcodes have been augmented to go to a specific campaign on the AmenaCode App.
Please Note:
The scannable codes on this website are real codes taken from genuine product packaging. These demos have been created using existing brand assets in the public domain.
Personalized Marketing Campaigns
Direct To Consumer Via A Closed Network
Smarter Barcodes
• Packaging that Communicates
Kit Kat
Customer Education
• Brand Customized Theme through a reactive skin, delivering branded experiences, all from the AmenaCode app (same app)
• Dynamic Rich Media campaign delivery using videos, audio, and coupon
Budweiser
Customer Connections
• Dynamic Rich Media campaign delivery
• Customer Market Survey
• Delivers coupons, offers, and contests
• Marketing Videos
• Brand Customized Theme through a reactive skin, delivering branded experiences, all from the AmenaCode app (same app)
Excedrin
Reading Difficulties/ Language Barriers
• Dynamic Rich Media campaign delivery
• Babel–Talking Packaging–demonstration supports English, Spanish and German
Dove Men+Care
Real-time, Targeted Responsive Surveys
• Dynamic Rich Media campaign delivery
• Customer Market Survey
• A Simple Knowledge Tree delivering content, based on user answers
Loreal
Interactive Instructions
• Compliance with Safety Instructions
• Interactive Instructional Video with time sensitive operation
• Logging of Compliance Touchpoints, who did what, when, where
GSK
Multi-Stage, Process Based Task
• Interactive, Highly Legible Patient Information Brochure (PIB)
• Narrated/ Spoken PIB – edited to be intelligible and understandable
• Compliance in Reading, and Acknowledging Reading the PIB before allowing access to the media bar that is linked to rich media conten
